The Allure Dress | Sculpted Fit, Timeless Elegance
The Allure Dress | Sculpted Fit, Timeless Elegance
The Allure Dress | Sculpted Fit, Timeless Elegance
The Allure Dress | Sculpted Fit, Timeless Elegance
The Allure Dress | Sculpted Fit, Timeless Elegance
The Allure Dress | Sculpted Fit, Timeless Elegance
The Allure Dress | Sculpted Fit, Timeless Elegance

The Allure Dress | Sculpted Fit, Timeless Elegance

£80.00 £39.95 SAVE £40.05

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Sale Ends Tonight at 11:59PM
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AUTUMN SALE UPDATE: Due to the high order volume, our stock is very limited… If you are still able to press the 'Add to Cart' button, there's still some stock left!

Elegant V-Shift Dress with Flowing Silhouette

A perfect balance of elegance and comfort – this V-shift dress flatters every figure while delivering an effortlessly stylish look. With its relaxed cut and fluid fabric, it’s ideal for both everyday wear and special occasions. The V-neckline elongates the body, while the subtle pleating adds a feminine touch of movement. From day to evening, this piece will quickly become a wardrobe favourite. Discover it now, before it’s gone!

Why you’ll love it:

  • V-neckline & relaxed fit: Flatters your figure and creates a lengthening effect.

  • Lightweight, flowing fabric: Soft and comfortable for all-day wear.

  • Versatile styling: Perfect for casual days or elegant evenings.

  • Confidence in every step: Designed to complement every silhouette with style.

At Serra London, we offer a 30-day money-back guarantee – giving you complete peace of mind. Your satisfaction is our top priority. If a return is ever needed, we make the process simple and eco-friendly – a reflection of our commitment to both you and the environment.


At Serra London, we offer free delivery across the UK – for a shopping experience that’s as smooth and enjoyable as possible. For us, great service starts with simplicity: your order is delivered quickly and reliably – with no extra cost to you.

MONEY BACK GUARANTEE

We provide a no‑risk 30‑day money‑back guarantee. If you're not happy with our product, simply email us to get a refund!

Hear it from our customers!

★★★★★

Absolutely love it! The fabric feels premium and the fit is perfect. Delivery was quick too – highly recommend!

Sophie R
London
★★★★★

The dress is even better than I expected. Super comfortable and the quality is outstanding.

Emma T
Manchester
★★★★★

So impressed with the fast delivery. The packaging felt really classy and the product itself is gorgeous.

Hannah L
Birmingham
★★★★★

Brilliant quality for the price. I wore it to a wedding and had so many compliments – will definitely order again.

Chloe K
Leeds
★★★★★

Exceeded my expectations! Looks elegant, fits beautifully, and arrived earlier than I thought.

Olivia W
Liverpool

AUTUMN Sale – Last Chance!

We’re currently running an Autumn sale to make room for new collections.

Many of our most popular pieces are now available at heavily reduced prices. Once they’re gone, they won’t be back – so don’t miss out!

We Are Serra London

Based in London, we design our collections with over ten years of fashion experience.

Our mission is simple: we want you to look amazing and feel even better – while our dedicated team ensures your shopping experience is seamless from start to finish.